Jamie Beck, a Tumblr extraordinaire

Jamie Beck runs a successful Tumblr site centered around her fashion photography called From Me To You. She is also the co-creator of Cinemagraphs. She was profiled in the Times as an example of how Tumblr is becoming an integral part of the fashion world online.... "Formerly a pileup of profanity-laced teenage ramblings and partly expressed emotions, at least to an outsider’s eye, Tumblr has become an image-driven platform of importance to fashion photographers — like Terry Richardson (who uses it mostly as a diary) — brands and bloggers, who have made it an integral part of their online lives."